Colrich Thrive
“When we invest in our employees and residents we are investing in the future of our neighborhoods, our company, our investors and our lenders. Employed and empowered residents are emotionally and physically healthier, less likely to miss rent payments, and in a stronger position to provide for their families and contribute to the well-being of their larger communities.”—Danny Gabriel, CEO
Our Mission in Action
Our communities are so much more than the raw materials required to construct a building or the four walls in which we work. At ColRich, we invest in the physical, cultural and financial well-being of our residents and employees. We create neighborhoods that offer comfort, security and support, where people come together to allow communities to thrive and endure.
Whether we work at the corporate office or onsite at a property, service and caring is at the heart of our culture, our relationships and the driver of what we do every day. Looking out for our residents and one another is the underpinning of our success.
Colrich Thrive was originally created during the pandemic as a way for us to serve the people and families who live and work at our properties in meaningful ways during a time of extreme distress. It quickly became apparent how much this community building and support was needed in continuity. Now, this program is fundamental to the execution of our mission – Building Lasting Communities.
“I had the privilege of helping more than 100 residents receive rental, utility and food assistance this month, ensuring that our community members continue to have housing stability and can keep their families together.”
–Rebekah, WA Resident Advocate
“I had the privilege of helping more than 100 residents receive rental, utility and food assistance this month, ensuring that our community members continue to have housing stability and can keep their families together.”
–Thrive Staff Member
Our Thrive Program
Extraordinary team members at the heart of our Thrive program devote their time and expertise to helping residents thrive. Their roles and the supportive services they deliver differ by community. Some properties focus on linking residents with essential resources that meet basic needs, others prioritize social connections and community-building activities, and many offer a combination of both resourcing and dynamic social events to meet that property’s particular needs.
In short, we thoughtfully match up the needs of a community with the right Thrive staffing solution, always with an intention to elevate our residents’ well-being. No two properties are the same and all have their own individual needs.
Our Thrive Partners
Our vibrant Thrive program is made possible through partnerships with Apartment Life, a highly rated national nonprofit, and Greystar, a leading property management company. Our onsite Thrive teams work under the guidance of either Apartment Life or Greystar, depending on the needs of the property.
Our Thrive partners share our desire to foster a caring and collaborative environment for apartment residents, show support in a variety of customized ways and cultivate a strong sense of community.